Amazon Bookstore in US, example of Amazonification

I was invited to participate in an expert group discussing the future of garden retail in the Netherlands and Belgium. Among the speakers was a very famous expert and he dropped the word Amazonification. I always like these words since you can explain them exactly the way it fits you. But as a garden centre, you already know how Amazon is having an impact on your day to day life. With a 16% market share in the UK, 1 out of 6 online purchases are made via Amazon.

4 reasons to brace for Amazonification of retail:

Here are 4 reasons to brace for the Amazonification of retail… Full story

Cat and owner with matching purple manicures

We are all aware of how much of a weird and wonderful place the internet is, but the always trending pet pictures tag has really outdone itself this time. The latest twitter trend is people and their pets getting matching manicures using non toxic nail stickers and polish.


It's beyond us how somebody could make their cat or dog sit down for long enough to paint the nails of all four of their paws, never mind extra drying time, but is a trend we are thoroughly behind. Especially since most of the pets featured in the trend don't have some basic 5 minute quick lick of paint… Full story