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Glee & leading consumer magazine, Grow Your Own, confirm continued partnership
In an exciting move to help build Glee’s ongoing relationships with consumer media and their readers, it has been confirmed that Grow Your Own magazine will once again be bringing its annual Great British Growing Awards to Glee 2019.
Following the launch and resulting success of its dual merchandising product displays, Vitax will continue to fulfil the demand for specialist products for 2019 with the launch of its new feed and compost ranges.
With over 10 new products on show at Glee for the first time, it was Olive Tree Feed, Tree & Shrub Planting Feed and Japanese Maple Organic Acer Feed along with Tree Fern and Palm Feed which generated the most interest.
Following increasing attention on glyphosate and the environment in the media, garden retailers are now needing, more than ever, to review their product offer to ensure they themselves are being responsible and the consumers are being given a clear greener/safer option on the shelf - this was never more evident than on the Sipcam stand at Glee this year.
Visitors to Glee this year were able to explore the newly launched Dinova Garden Art and Sereno range of statues unveiled by Melmar Stone this year.
With over 50 new and updated products on show, the 2 ranges, both new to GLEE, represented a significant departure from Melmar Stone’s popular range of traditional stone birdbaths and ornaments, placing consumer trends at the heart of their product development process.
Leading garden décor manufacturer, Vivid Arts, is pleased to announce its first product tie up with Greenfingers Charity, set to be launched at Glee in next week.
A brand-new rabbit figurine, equipped with a garden spade and bearing the trademark Greenfingers green gloves, will be available for retailers to order at the show next month, with the aim of raising £16,000 for the charity.
At this year’s Glee, the UK’s most valuable garden and outdoor living trade show, taking place from 10-12 September at the NEC in Birmingham, RHS partners will again be out in force. Glee is the biggest showcase of RHS licensed product in one place. In fact ten RHS licensees and endorsed partners will have their own stands at the show, underlining the continuing strength of the RHS brand in presence in gardening and associated products.
Introduced ahead of the 2018 show, Glee’s new guided Discovery Tours will provide a fresh insight into the show’s extensive catalogue of content, features, educational seminars and inspirational retail displays.
STAFF from the Garden Centre Association (GCA) will have a stand at GLEE next month (September, 2018) and are encouraging attendees to visit it and find out more about becoming a member.
With its 20th anniversary on the horizon in 2019, there are lots of exciting plans afoot for Greenfingers Charity, some of which are set to be revealed at this year’s Glee (10-12 September, Birmingham NEC).
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