Retail is evolving—and buyers are more selective, intentional, and inspired than ever. That’s why Home & Gift Buyers’ Festival 2025 is proud to introduce its most purposeful Trends Feature yet: a curated, design-led installation created exclusively by show partners The Better Trends Co., to help buyers spot what’s next and source with confidence.
Debuting at the 65th anniversary edition of the UK’s favourite summer trade show, this immersive feature unveils three trend stories—each one a guide to fresh ideas, emerging styles and commercial newness. From first-look products to actionable insight, it’s a must-see destination for any buyer looking to shape their next bestselling edit.

Trend One: Summer Soirée
The ultimate alfresco aesthetic—Summer Soirée is all about playful optimism and elevated outdoor living. Think confident colour, citrus details, joyful stripes and picnic-perfect styling. This trend provides buyers with a vibrant blueprint for merchandising summer stories that feel fresh, flavorful, and full of life. Discover sunny must-stocks from Zesty Lemons London and sustainable tableware by Ecoveeve Ltd—designed to add zest and zip to any collection. Perfect for: Refreshing seasonal edits, window displays, garden gifts, and summer storytelling.

Trend Two: Grandma’s Attic
A treasure trove of heirloom inspiration, Grandma’s Attic champions craftsmanship, nostalgia, and the comfort of home. With its soft pastels, Liberty florals and thoughtful design details, this trend encourages retailers to slow down and curate with care. From Sophia Davenport’s delicate textiles to Le Toy Van’s classic toys, it’s a tactile, storytelling-led trend that connects across generations. Perfect for: Building emotional displays, gifting with meaning, and adding a layer of nostalgia to your range.

Trend Three: Bramble & Bloom
Rooted in nature, Bramble & Bloom is a grounded, seasonal trend celebrating wild botanicals, eco-conscious design and the beauty of imperfection. With dusky berries, rustic textures and a palette of deep greens and rich violets, this is a story of mindful luxury and immersive escapism.
Explore romantic wildflower collections from Toasted Crumpet and beautifully crafted self-care products by The English Soap Company. Perfect for: Earth-friendly edits, wellness displays, and tapping into consumers’ growing love of nature-led gifting.

Created by trend specialists The Better Trends Co., the Trends Feature is more than a mood board—it’s a strategic tool for retail buyers. Each trend is backed by real consumer insight and designed to help visitors navigate the show floor with purpose.

“Retailers don’t just want pretty,” says Louise Healy, co-founder of The Better Trends Co. “They want practical ideas they can translate into sales. Our trends are about sparking creative buys and confident edits.”

Natalie Alexander adds: “It’s about helping buyers connect the dots—between product, storytelling, and how customers shop. If we can offer a framework that makes sourcing easier, more exciting and more intuitive—then we’ve done our job.”

Expect tactile displays, inspiring visual merchandising ideas, and exclusive product picks from across the show floor—plus the chance to hear Louise share live insights at the Trends Feature in Hall M on Monday 21 July at 3pm.

Source Smarter. Sell Better. Be Inspired.The Trends Feature is your shortcut to meaningful newness, curated discovery, and commercial creativity—only at Home & Gift Buyers’ Festival, 20–23 July 2025 in Harrogate.

Register now to soak up the trends, and source what sells – all under the Harrogate sunshine: Grab your FREE badge