As Glee returns to the NEC Birmingham from 16th – 18th September 2025, the show is doubling down on its commitment to deliver exceptional value, not just through industry insight and product discovery, but through a brand-new package of exclusive visitor perks.
 
Shaped by the industries it represents, Glee continues to evolve thanks to ongoing collaboration between organisers Hyve Group and the garden retail sector. Every edition is built in partnership with retailers, suppliers and brands to reflect the needs of a changing marketplace and in 2025, that means finding ways to support attendees beyond the show floor.
 
That’s why Glee has launched ‘Visitor Perks’, a brand-new initiative designed to make attending more cost-effective, enjoyable and accessible for all.
 
Glee Visitor Perks — what’s on offer
 
Travel benefits
•    Book rail travel via Avanti West Coast with 20% off standard fares (railcard discounts not valid) - valid for travel on 15th – 19th September 2025 with bookings made before 2nd September and at least 7 days prior to travel. Seat reservations are free and required 
•    Benefit from special Avanti VIP Group Carriage Hire for groups of 18, 37 or 44, including VIP Lounge access and complimentary refreshments onboard.
 
Hotel offers
Booked through Glee’s official partner Event Express, hotels include breakfast and special incentives:
•    Arden Hotel: 10% off for stays of three nights or more
•    Moxy Hotel: discounted parking + free cocktail on arrival
•    Genting Hotel: free parking + 15% off at select bars/restaurants
•    Leonardo Royal Birmingham: 10% off food and beverages
•    Hilton Metropole: 10% discount on lowest room rate 
 
Bars & restaurants
Albert’s Schloss – exclusive welcome drink offer
Step into the Bavarian-inspired world of Albert’s Schloss and toast your Glee experience with a complimentary arrival drink for every guest who orders a main course from the Cook Haus Menu as part of a food reservation.  Walk-ins on the day can also claim the offer by showing a lanyard or proof of attending or exhibiting at Glee.
 
Cosy Club – dining delights for Glee Visitors
For those who love a touch of vintage glamour, Cosy Club is offering:
•    20% off all food during the week of Glee for anyone who shows an email confirming they are registered as a visitor, buyer, or exhibitor.
•    A complimentary glass of fizz for groups of six or more — the perfect way to celebrate after a day at the show.
 
Resorts World VIP Pass
All registered visitors can use a dedicated pass (print or digital) to receive exclusive discounts across restaurants and stores at Resorts World. NEC Birmingham.
•    20% off Las Iguanas, TGI Fridays (Sunday–Thursday), Sports Bar
•    10–15% off at Lindt, Levi’s, Kurt Geiger, Escape Hunt
•    Special offers at brands such as World Bar, Vietnamese Street Kitchen and The Fragrance Shop 
 
These perks are more than just extra; they reflect Glee’s mission to fully serve its audience. Glee Event Director, Matthew Mein said: “We’ve always believed that Glee should be built by the industry, for the industry, and we know that the cost of doing business is front of mind for many right now. That’s why we’ve introduced Visitor Perks - to help remove barriers and give everyone the opportunity to attend without compromise. Whether it’s reduced travel costs, better hotel rates, or a well earned meal discount after a long day, we want Glee to be as rewarding outside the halls as it is inside.”
 
Registered attendees can find full details and redemption instructions for all Glee Visitor Perks at www.gleebirmingham.com/visitor-perks