Launching eight new ranges at this year’s Glee exhibition, leading garden lifestyle brand, Briers, was keen to display its commitment to higher standards for quality and how that has stepped up even further in the last 12 months.
Briers kicked off their time at Glee 2017 with the help of designer Julie Dodsworth, as well as showcasing an expanded kids range, together with a new licensed range, Pantone.
Briers is unique within its sector, as the only garden clothing manufacturer that employs a dedicated compliance director. At key points of the sourcing and manufacturing process this role ensures that all products meet the standards set by the worldwide organisations Briers now belongs to, including SEDEX, FSC, BLC, SATRA and FIRA,ensuring the company achieves worldwide standards.
Briers CEO Jackie Eades said: “As a consumer facing brand that is now so well known, we simply can’t afford to ignore the most crucial aspects of running a global business. Sourcing materials ethically, testing products to the required standards and ensuring working conditions for every member of production staff is at the forefront of our operation now. All this whilst also ensuring the best price - it’s not easy but it is 100% necessary for continued growth and providing consistency in supply for our retail partners.”
Jackie continued: “Glee has been a great success for us in terms of the goals we set out to achieve. We demonstrated the newly expanded award-winning kids ranges and latest licenced offerings in their merchandisers, whilst also showing how increasingly trend orientated our lifestyle outdoor brand has become.”
New products this year included a new country fashion inspired Sandley range, the third gardening gift range from Julie Dodsworth ‘Lavender Garden’, new Bamboo gloves, Premium Leather and Flex and Protect gloves, as well as brand new kids garden products, making the Briers range the largest fully compliant kids’ range in the UK.