THE START of spring saw sales in outdoor plants soar at garden centres across the country (2019).
Seen by over 55,000 customers in the UK and across Europe
William Morris collection is right on trend as Victorian fashion extends from homes and takes root in the nation’s gardens
The launch of the William Morris collection by Woodlodge, the UK’s leading supplier of garden pots, has introduced Victorian chic and timeless style to a new range of planters, on sale at garden centres across the UK.
Introducing the William Morris collection – timeless style
Inspired by British textile designer William Morris (1834-1896), containers in the collection feature his iconic artwork – from Kelmscott swans, often found on tiles adorning Victorian fireplaces, to Willow Bough floral designs. They are as sought-after on wallpapers and curtains in modern times as they were on textiles in their Victorian heyday.
The new stylish collection of ceramics fit seamlessly into Woodlodge’s portfolio of high-quality planters for UK gardens. The company, based at Tetbury in Gloucestershire, is already a market leader in garden pots, boasting an extensive range of heritage, glazed, rustic and terracotta containers that blend in elegantly whether they’re sited at a country manor or a small garden in the heart of a city. The William Morris collection beautifully complements Woodlodge’s existing line-up of traditional containers.
Period features are the most in-demand elements of a home: from authentic fireplaces to intricately detailed cornicing, Victorian era style is back in vogue. William Morris was one of the most influential designers of the Arts and Crafts movement, and you don’t have to look far to see how his quintessentially British creations have stood the test of time.
Visit big-name high street retailers and you’ll see an array of William Morris-inspired designs – from duvet covers and pillows to towels, wallpapers, fabrics and curtains. With his timeless designs in such demand, the William Morris collection of planters extends classic Victorian interior decor to the nation’s gardens.
Add artistic flair to your container garden
The launch of the William Morris collection comes at a time when interest in container gardening is at an all-time high. More gardeners are discovering that they can grow whatever they want in containers.
Hand-finished by skilled potters, the William Morris ceramics collection has a high-quality finish and comes in earthy green, blue, grey and taupe hues, making a stunning addition to any garden.
With the planters available in a range of sizes, from 16-40cm in diameter, these timeless creations can play host to an endless variety of plants, from flowering shrubs to dwarf fruit trees and bee-loving lavenders, to name a few. Morris-inspired classy ceramics will look equally at home when planted with stately topiary or filled with fresh herbs, ready for snipping and adding to dishes in the kitchen.
Be inspired by the William Morris legacy
The Victorian fashions that shaped interiors of British homes are now set to take root in the nation’s gardens. The journey started in 1861, when William Morris founded a decorative arts firm with other leading designers. Its tapestries, textiles, wallpaper, fabrics, furniture and stained-glass windows became fiercely sought-after and had a profound influence on interior decoration.
Some of the pots in Woodlodge’s new range feature Kelmscott Manor designs, such as Morris’s famous swan design, which remain the height of fashion to this day. Kelmscott Manor was Morris’s rural Oxfordshire retreat in the 1870s and much of the inspiration for his textiles and artwork came from the property’s architecture, craftsmanship and gardens – renowned for their roses and orchards. The celebrated designer’s timeless creations have been proudly incorporated onto Woodlodge’s new collection of elegant planters.
Help to support the arts
As well as honouring the creations of William Morris, sales of planters in the collection will help to preserve the design icon’s legacy for future generations. Every planter sold will raise funds for the William Morris Gallery in London. The Grade II*-listed Georgian house, set in Lloyd Park in Walthamstow, was Morris’s family home from 1848 to 1856.
Built in the 1740s, it’s the only public gallery devoted to William Morris and reopened in 2012 following a major redevelopment. Funds raised from the sales of Woodlodge’s William Morris planters will support exhibitions, events and educational projects, helping to bring the gallery’s work to a wider audience.
The William Morris collection has a recommended retail price ranging from £7.99 to £34.99, dependant on planter size, and is available now at all good garden centres. For more information about the market-leading collection, which seamlessly blends tradition and style with the nation’s love of horticulture, visit www.woodlodge.co.uk.
Find out more about the William Morris Gallery by visiting https://www.wmgallery.org.uk/
Copyright © 2019. All rights reserved.