The Big Cheese now includes a comprehensive range of animal deterrents and live-capture traps alongside the rodent control range. This means retailers can offer care and control of pets and wildlife under a single vertebrate control brand.

The Big Cheese products are already used for over 10 million treatments of mice and rats every year by UK home owners. Today over 86% of the range is poison-free and almost two thirds of the products are non-lethal or catch-alive and repel.

One in three people will choose a non-lethal control product in preference to a bait or catch and kill option. STV expect this trend to continue to grow and the product development pipeline is focussed on effective poison-free and welfare friendly options that will ensure the brand is able to meet these demands for change in the future.

The brand is also supporting consumers with more information and help with choosing and using products for DIY pest control. Most The Big Cheese products now include a QR code on pack that links to short, informative and digestible product information videos.

STV International Ltd Forge House, Little Cressingham, Thetford, Norfolk, IP25 6ND, GB

Phone 01953 881580 Email info@stvuk.co.uk