WHM Pet Group, a leading manufacturer of high-quality wild bird food and accessories, is proud to announce a new distribution partnership with Wildlife World, the UK’s premier designer and manufacturer of innovative, wildlife-friendly garden products. From 2nd June 2025 Wildlife World products will be distributed to the trade via WHM Pet Group.

The collaboration brings together two industry leaders with a shared passion for supporting biodiversity and enhancing nature in domestic gardens across the UK. It also formally aligns WHM Pet Group and Wildlife World’s parallel brand ethics of quality, reliability and trust, to deliver the best possible service.

WHM Pet Group, a family-run company with headquarters in East Yorkshire, has an extensive portfolio of premium products, from animal feed and pet food to wild bird food, feeders and hardware. Their renowned range includes the Marriage’s, Honeyfield’s, and RSPB brands. 

Through the RSPB and Honeyfield’s brands, WHM Pet Group provides an exceptional range of wild bird feeds designed to support wildlife throughout the changing seasons. The products have perfect synergy with Wildlife World - the UK’s leading designer and manufacturer of wildlife friendly products for the garden, which include nesting habitats and feeders for birds, mammals, amphibians and insects. Wildlife World works with an extensive network of wildlife experts, including TV’s Simon King, to develop unique products with innovative features. They are one of the few suppliers to have their own UK workshop.

“Our new distribution partnership with Wildlife World is a very exciting progression for WHM Pet Group, enabling us to take a further step in our commitment to supporting nature,” said Sam Marriage, Managing Director of WHM Pet Group.

“From a practical perspective, through this partnership our customers can look forward to easier access to a wider range of products designed to nourish and protect the nations garden wildlife through just one transaction. We are all very much looking forward to working together with the Wildlife World team.”

Norman Sellers, Founder of Wildlife World said: “This is a top of the market partnership, with a perfect match of products from both sides. Coupled with the fact that WHM Pet Group’s strong brand values are a true reflection of our own, we believe it is the start of a relationship of longevity and success.”

Mark Pitman, Managing Director of Wildlife World continued: “With our field-tested range, including more than 30 registered IP designs, fairtrade sourcing and local production, together with WHM Pet Group’s premium quality, UK manufactured wild bird foods, we can deliver a second-to-none service to the retail trade.”

This partnership is the next phase in a series of progressions and developments within WHM Pet Group and the category, to benefit and support both garden centre groups and independents as well as pet retail. 

To find out more, call us on 0845 257 0232 or email contactus@marriagesmillers.co.uk