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Haskins Garden Centres have launched a completely new seed layout this autumn to attract new customers and make it easier to shop.
Lisa Looker, brand director at Haskins Garden Centres, commented: “Previously seeds were displayed by supplier, which meant that customers might find tomatoes in three or four different places. The new layout is arranged by product type, so the customer can easily find the seeds they want then choose between different brands and different varieties. We saw this done successfully in France, and have been trying to find a way to do this with our own range.
“It’s a much easier way to shop, with so many new gardeners into the market we need to demystify some of the specialist categories. We have previously been successful in Birdcare and Garden Sundry departments where we implemented a clear category approach.”
Matt Hill, garden goods buyer for Haskins added: “I’m excited that we’ve revamped this established category to enhance the customer experience. Merchandising by product rather than supplier allows the customer to make an informed choice quickly and help reduce confusion for the novice gardener.”
Haskins has centres in Ferndown in Dorset, West End in Southampton and Roundstone and Snowhill in West Sussex. For more information visit www.haskins.co.uk
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