With fewer than two weeks until Harrogate Fashion Week returns from 2nd-4th August, all four halls are now full and completely sold out, bringing together over 250 brands for SS27 buying.
For buyers, it means more choice, discovering new names and completing all your buying under one roof.
Across womenswear, footwear, accessories, jewellery, occasion-wear, lingerie and swimwear, buyers can explore hundreds of collections in one place, making it easier to compare brands, discover new suppliers and build a well-considered collection without the time and expense of travelling between multiple shows.
Alongside best-loved names that buyers return to see season after season, this August's show will welcome a wide variety of brands exhibiting at Harrogate for the first time; for some, it is just their HFW debut, but for others, they are exciting new launches into the market!

It's these new discoveries that make every buyer's visit different, giving them the opportunity to stay ahead of the curve and discover names and collections their customers won't have seen before.
Harrogate Fashion Week has become well known for bringing the industry together in a relaxed, friendly atmosphere where buyers can take their time, ask questions, meet the people behind the brands and explore collections in person. Being able to feel the quality of fabrics, compare colours and hear the stories behind the pieces is an experience that can't be replicated online.

Event Director, Georgia Flynn, said: "Seeing all four halls full is fantastic; it's great news for our buyers to be able to explore so many names, all in one place. Every season we work hard to create a really varied lineup, bringing together well-loved brands as well as new names, so there's always something unexpected to discover.
"Harrogate Fashion Week is all about making buying easier and more enjoyable; one trip, one destination and hundreds of collections to explore at your own pace."

Beyond buying, visitors can enjoy complimentary coffee and pastry and prosecco happy hours, snacks, and the popular Sunday Evening Summer Party, offering the perfect opportunity to catch up with other buyers, suppliers and industry friends while planning their next season
ahead.
The community aspect of the show really is what sets HFW apart, and something many buyers and exhibitors continue to comment on.

"It's always such a friendly, welcoming show; everything is so well put together", says Dorothy Robinson, owner of Dotique Boutique.
"My favourite thing about HFW is simply getting to see everyone - the other independents, our suppliers, all the familiar faces. There's such a lovely sense of community.
"And I have to say, the prosecco hour is always such a fun moment in the day to catch up and chat about what collections we're loving. I always leave Harrogate feeling inspired."

Harrogate Fashion Week offers everything needed to complete SS27 buying under one roof, and is located in the heart of the beautiful spa town, which boasts a number of vibrant bars, delicious restaurants, and stylish hotels, making it the perfect place to stay for three days of careful, considered buying. Travel and accommodation discounts for buyers can be found at harrogatefashionweek.com.
Registration also remains open via the website; buyers can secure their free fast-track entry passes and sign up to receive the latest show updates ahead of the August event.