Lots has changed in the UK since the pandemic. How we live, how we work, how we shop and the habitants of our homes.

A staggering number of households turned to the comfort of pet ownership during the pandemic. More time at home and companionship are just two of the factors that contributed to the growth of puppy ownership during 2020 and 2022, a trend showing no sign of decline.

The estimated number of dogs kept as pets in the UK is 12.5 million as at the first quarter of 2022. Over 3 million of which were acquired during the pandemic. This is about 59% of households, which is an increase from roughly 45% of households who had a dog the decade prior.¹ 

Consumer spending on pet food and pet products and services reached £8 billion in 2020. When examining the huge growth in numbers, it’s no surprise that the garden trade industry is rapidly increasing sales in this area.

Today’s new puppy owners are discerning shoppers. Many are looking for premium, healthy, natural food and treat products for their beloved canine companions. Consumers are looking for solutions on how to feed their puppy to give them the best nutritional start in life, including how aid puppy growth, looking after their cognitive development, bones and joint development, whilst maintaining a natural, balanced diet to help keep them happy and healthy. And once they find products their dog loves, they will of course need to come back regularly to buy more.

Fish4Dogs®, the dog food and treats brand known for championing fish as ‘the perfect protein’ for your canine companions, has introduced a second flavour to its hugely successful Finest Puppy Complete Food. 

Fish4Dogs Finest Salmon Puppy Food is a nutritionally complete diet, full of marine-sourced omega 3, known to support joints, skin, coat and cognitive development, also enhanced with vital vitamins and minerals, all to aid healthy growth and development. The perfect start for your perfect puppy. 

When an owner brings a puppy home into its new environment, it’s not unusual for the stress and upheaval of new family life to cause a puppy to have an upset stomach. Fish4Dogs Finest Puppy Complete Food is a premium, highly palatable, natural and nutritionally balanced food made from limited ingredients. It is grain-free, healthy, and made without chicken, lamb, beef or pork, proteins often responsible for causing intolerances in some dogs, so a fish protein diet is perfect for puppies with sensitivities.

Jo Mulgrew, Marketing Director at Fish4Pets says ‘our customers have huge success with our original Fish4Dogs Finest White Fish Puppy Complete Food, which contains the same balanced, nutritional benefits as the new salmon variety. However, customers tell us they want more choice for their growing puppies, so by offering owners a second fish flavour, this time with sweet potato as the carbohydrate instead of white potato, they can be confident they can vary their dog’s diet without disrupting good feeding principles.’

FishDogs® Puppy products no longer stop at premium, nutritional complete food. The company recently applied everything they know about puppy development and the healthy benefits of feeding fish to a brand-new range of premium, natural treats that perfectly complement healthy feeding.

Karen Hubbard, Product Portfolio Manager at Fish4Dogs® explains ‘we have one of the largest range of treats in the industry, utilising many different varieties and formats of natural, healthy, sustainably-sourced fish, however we had never before had a specific puppy range.

We have taken four of our leading alluring adult dog treats and formulated them specifically for growing puppies, each product in the range addressing a specific need of a developing puppy.’ 

The new range gives puppy owners absolute confidence that the treats are appropriate for their new canine companions and that they are safe and healthy for them to enjoy.

To enquire about stocking FishDogs food and treats contact Fish4Pets customer service on (01299) 252 352.