GiftScribes Gifts Limited has been providing a comprehensive range of high quality Christmas decorations and money banks to the giftware industry - as a specialist wholesale distributor, for more than 10 years.
This family-run business offers two core product lines; the character based range of 'Rudolph and Me' Christmas tree decorations and the fabulous selection of money banks from ‘This Little Piggy'. Both of which are American-sourced. Combined, the total range offers stands at over 400 individual products.
Since the business started in 2007, the Rudolph & Me range of beautiful, design-led Christmas decorations has seen a growing demand. Each individual product can be personalised – with hand-written names or greetings at the point of sale, by the retailer and it is this USP that transforms every thoughtful gift into a personal and permanent keepsake. Everyone is made from high quality poly-resin and comes complete with a complimentary glossy gift bag. The selection is broad with designs to cover most situations in a growing and changing Family. However, some of the most popular designs are those that accommodate multiple names on the one decoration. Trading history has shown the product to have a collectable element with traders reporting a significant percentage of sales from returning customers. The recent development of display stands, counter and floor standing, has helped with product promotion for this popular product.
The popular and perennial ‘This Little Piggy’ range of money banks features a choice of eleven large pigs, 11 small pigs a Castle design and a Football design. All the piggy banks and the Football are made from sturdy ceramic with a hard-wearing glaze and pretty, raised artwork. The smaller pigs are supplied in a gift box covered in silk finish paper that features the same artwork. Meanwhile, the Castle is made from poly-resin and a blue turreted version has just been introduced to compliment the very popular original pink Castle. All feature a removable stopper and a slot that will take a £2 coin. Further, all can also be hand personalised with a name using a range of coloured paint pens.
Although both the garden and gift trades need choice and variety, GiftScribes isn’t just playing a numbers game. Impulse buying is accommodated, but a significant proportion of their products meet a known demand; based on key buying decisions.