The Retail Lab @ Glee was introduced in 2017 to showcase the latest trends within the garden industry, whilst also providing retailers with hands on advice and inspirational content that they can take back to their own stores to drive sales in 2018 and beyond. The response to this new area surpassed expectations, with suppliers and retailers remarking on the immediate ‘take home’ value of the… Read more
Evergreen Garden Care announces brand ambassador
Evergreen Garden Care announces David Domoney Chartered Horticulturalist as brand ambassador
Evergreen Garden Care, which encompasses leading garden care brands such as Miracle-Gro®, Levington, Roundup and Tomorite, is delighted to announce it has appointed one of the UK’s most prominent Chartered Horticulturalist and TV broadcasters, David Domoney, as its brand ambassador.
The partnership will see David produce a wide range of stimulating content to motivate and support all gardeners to have successful gardening experiences and help unlock the love of the garden for all to enjoy. The content will span insightful blogs, videos and promoting a variety of inspiring horticultural activities such as how to grow your best garden, growing in any space, gardening to support the environment, and gardening for better health and wellbeing.
Mark Portman, Managing Director for Evergreen Garden Care (owner of the Miracle-Gro brand), said: “both David and Evergreen share a common mutual desire to drive participation in gardening through de-mystifying it, making it accessible and easy for all to achieve successful growing results - as well as highlighting the multiple health and wellbeing benefits of gardening. With David’s wealth of expertise and role as a key influencer with the British public alongside Evergreen’s high-quality garden care products, we know this is a winning partnership.” Mark added “as part of David’s ambassador role he will help us to launch our leading initiatives for 2020 including the launch of Miracle-Gro Performance Organics, the first-ever 100% organic range of plant food, lawn food and compost range that performs as good as synthetic products which are available now.”
David said, “I am delighted to be working with Evergreen. Many of their brands I have been using myself in my own garden for years. The performance of everyone’s garden always benefits from the use of good garden care products and the Evergreen brands cater for all. Over the year I will be motivating the nation to experience the love of the garden and the many positive things it can do to make us happier and healthier.”