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Woodlodge’s most successful year at Glee
Woodlodge’s phenomenal growth continued at Glee 2018 with the company smashing all targets from previous shows and resulting in an influx of orders with its product lines proving to be an instant hit with garden retailers. With a bigger and more spectacular stand in the heart of Hall 6, new planter designs and an extension of existing popular ranges, Woodlodge cemented its position as the market leader of garden pots by more than doubling its sales from last year’s leading industry event.
Successes included the launch of a new red-hot collection, the brand-new statement Magma range. Aimed at urban gardeners and contemporary in look, Magma will capture the imagination of both retailers and consumers with its angular shapes and sharp, geometric designs, and will create a sleek look in any outdoor space.
The beautiful and elegant work from 19th century designer William Morris was also unveiled as another of Woodlodge’s newest collections at the show. Inspired by nature, the renowned Willow Bough floral design is a new range created in collaboration with the William Morris Gallery, with every purchase helping to support events, exhibitions and educational projects.
Continuing to inspire consumers was also a key focus at Glee, with large retailer orders of Woodlodge’s new POS engagement boards, designed to educate the next generation of gardeners. The colourful and striking POS boards were snapped up by garden centres and will encourage both first time and expert gardeners to get into container gardening, thanks to the boards informative and non-jargon approach.
Capitalising on its existing popular ranges, Woodlodge also showcased new additions to the Feather and Rustic Garden ranges. Following the success of both the natural looking Driftwood and Slate collections, Woodlodge premiered extensions to Rustic Garden, showcasing eye catching designs made from a mix of weathered woods, contrasting earthy tones. The eco-friendly, 100% recycled plastic collection of Feather pots were also given a new lease of life with new shapes and colours, a natural stone effect and a traditional terracotta effect, complete with matching saucers.
Woodlodge representatives also worked tirelessly throughout the three-day show, raffling bottles of prosecco, piled high in a prestigious extra-large pot from the company’s Heritage Garden collection. The raffle was a triumph with both exhibitors and retailers buying tickets to raise money for Greenfingers Charity, resulting in an impressive £406.91. The lucky winner was George Bullivant of Gardenforum.co.uk.
Michael Wooldridge, Managing Director at Woodlodge, commented: “Glee was once again a very strong trade show for us, with a great visitor response. Our success here is not only demonstrated by our popularity amongst the industry, but in the growth of our sales each year. We had a positive reaction to the new products and additions from retailers and would like to thank everyone who visited and ordered from us.”
Woodlodge has seen year on year growth, resulting in the expansion of its existing warehouse as they continue to meet consumer demand for trend setting, high-quality containers and planters.
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To find out more about how Woodlodge’s market leading product offering, please visit www.woodlodge.co.uk
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