As the garden retail sector gets ready for Glee and buyers are busy planning their visit to the show (10th – 12th September, NEC Birmingham), it has been confirmed that Deroma - the world’s largest terracotta pot manufacturer – is making its highly anticipated return, marking an end to its three-year hiatus from exhibiting.

Deroma’s return has been influenced by Glee’s new dateline, which sees the show return to a September schedule. Jonathan Price, Head of UK at Deroma, said: “The timing of Glee is now much more aligned with the sales seasonality of our core customers, making a return to exhibiting an obvious choice. We are excited to return and to showcase our latest products to the next generation of buyers, owners, and customers. Since last exhibiting, we have invested in a UK-wide sales and merchandising team and we have some unique products that set us apart from the competition, so we urge buyers to come see how these developments can benefit them in the coming seasons.”

At Glee this September, the Deroma team will be on hand to walk garden retailers through its extensive offering.  Existing lines will be complemented by a new indoor collection, XXL Tuscany pots, plus a large selection of glazed and handmade pots and planters.  In a move to better illustrate its commitment to sustainability, Deroma will also launch a new material across its existing plastic pot range making them now from recycled and recyclable materials, including two new product ranges, Cosmo and Origin. Additionally, the team will outline the next steps on Deroma’s ‘green journey’, which has recently included converting its factory roof to solar panels, a move equivalent to planting 11,000 trees a year.

Speaking about Deroma’s return, Matthew Mein, Glee Event Director, said: “We are thrilled to welcome Deroma back to Glee. Their return is a testament to the new timing of the event, which has clearly hit the mark with leading suppliers. Deroma’s presence adds tremendous value to the exhibition, and we are pleased to see them showcase their impressive range of terracotta pots once again.”

Register now for Glee 2024!

Registration for Glee 2024 is now open, with several exciting registration incentives set to launch soon. To find out more and to secure your free ticket to the 50th edition of Glee, please visit www.gleebirmingham.com/visitor-registration

Find out more

Glee connects the garden industry to inspire change, drive growth, and promote innovation. To find out more or to register your interest in exhibiting, which will take place 10th – 12th September at the NEC, please visit www.gleebirmingham.com or call +44 (0)203 3545 9752.

Find out more from Deroma by visiting www.deroma.com