Protek is gearing up for a landmark year in 2026. Following the successful launch of its revamped website (www.protekproducts.co.uk ) and a string of high-visibility marketing pushes, the Somerset-based specialist with over 40 years of experience is cementing its status as the "one to watch" in the outdoor woodcare sector.

A New Era of Digital Engagement

Building on the momentum of its 2024 Ideal Home Garden Award for ‘Best Exterior Paint,’ Protek is evolving its consumer outreach. After a decade-long collaboration with ITV’s Love Your Garden, the brand is shifting its digital focus to a new headline partnership.

In 2026, Protek will partner with the new You Tube series, ‘Gardening with Alan Titchmarsh’. This collaboration places Protek products - including the award-winning Protek Royal Exterior - directly in front of a dedicated audience of over 103,000 subscribers, leveraging the influence of the nation’s most trusted horticulturalist.

Performance-Driven Innovation

With over 40 years of expertise, Protek has built its reputation on expertise and experience producing high-performance, water-based formulas. The 2026 range features advanced technology designed to protect and "carbon-lock" wood. Key benefits for the modern consumer include:

• Multi-Surface Versatility: Formulas that adhere seamlessly to wood, metal, masonry, and even uPVC.
• Unrivalled Choice: Over 160 colours and wood tones, allowing for total creative freedom in garden design.
• Environmentally considerate: Minimaland VOC’s, wildlife, plant and pet-friendly compositions when dry that meet the growing demand for sustainable outdoor living solutions.

High-Profile Showcases: RHS Chelsea 2026

Protek's 2026 campaign extends to the industry's most prestigious stage. The brand has confirmed it will support and provide all woodcare products to create a RHS Chelsea Balcony Garden - “Tales from the Riverbank”, providing the essential colour palette for the designer’s vision. This high-profile placement ensures the brand remains at the forefront of horticultural trends.

A Flexible Low-risk Model for Garden Retailers

Garden centres and retailers can leverage the Protek brand momentum through Protek’s unique, low-risk commercial model. Designed to help stockists "test the water," the approach allows businesses to:

• Gauge Demand: Track consumer colour preferences and volumes before committing to full in-store inventory.
• Facilitate Direct Delivery: Offer customers a wider range of colours and product types via direct online delivery, reducing the need for extensive on-site storage.
• Strategic Transition: Move high-demand SKUs into physical stock once local popularity is proven.

As the garden trade moves towards leaner, data-driven inventory management, Protek’s flexible partnership offers a lucrative opportunity for 2026.

Get in Touch today …
Protek is a family run business who build strong relationships with their customers – to discuss stockist opportunities or the 2026 range, contact Harriet Farquhar or one of the Protek Sales Team at enquiries@protekproducts.co.uk or visit protekproducts.co.uk