Hot on the heels of last year’s success, Vitax will be taking its experiential marketing stand one step further in 2018 as it continues to showcase its award-winning packaging, point of sale material and new products.
Visitors to Glee will be encouraged to explore Vitax’s product garden as it takes them on a journey of how its leading brands can be used in a real garden setting.
New product lines will be on show as well as additions to key ranges, but supporting garden centres to help educate gardeners and recommend the right product is at the top of the agenda.
“This year we are trying to bring a whole new experience to the Vitax stand by helping visitors visualise how products could look in their centres and how displays can point gardeners in the right direction to choose the right product,” says David Griffiths, Vitax’s marketing manager.
Garden World’s ambassador Andy McIndoe, will also be on hand to talk guests through his latest projects, products and videos, which are all targeted to help gardeners make easy choices and drive them into garden centres.
To find out more about Vitax at Glee, please visit: Hall 8, Stand C30-D31.