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In a world first, a UK firm has launched the world’s first naturally degradable glitter based on plant material rather than plastic.
Traditional glitter is a microplastic, and can be potentially harmful in the environment, as a result there has been a rising consumer pressure for products to use eco friendly glitter alternatives.
Deco Bioglitter®, manufactured by Ronald Britton Ltd, is the world’s first glitter proven to degrade in the natural environment, such as soil, rivers, and lakes. Based on a plant material, cellulose rather than plastic, the product has been specially formulated to perform in coating and printing applications.
Stephen Cotton, commercial director at Ronald Britton Ltd, said: “The new Deco Bioglitter®, developed in particular for the decorative and coatings industry, replaces the plastic core used in traditional glitter, with a plant based product, a special form of cellulose unique to Bioglitter®, made primarily from Eucalyptus trees. The new plant Bioglitter is completely durable on the shelf, but once it enters the environment, where microbes can act on it, it will degrade naturally, similar to a leaf.”
The product has recently undergone testing by the independent testing organisation OWS Belgium, which revealed it has excellent biodegradability in fresh water environments, like streams, rivers and lakes, with the vast majority of the biodegradable content in Bioglitter®, biodegrading in just four weeks.
Stephen summed up: “The Bioglitter® journey is all about making our products both plastic free, so they are not microplastics and biodegradable in the natural environment, so they leave minimal or no trace. We are extremely pleased about the progress we have made so far, removing 92% of the plastic and obtaining independent proof of its ability to biodegrade in challenging natural environments. However, we are determined and excited about achieving our 100% plastic free goal and ensuring that glitter has minimal impact on the environment.”
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