Following the overwhelming success of Glee 2024, the UK’s leading garden and outdoor living trade show is riding high, with industry-wide recognition of its value as the place to launch new products, forge lasting relationships, and stay ahead of the curve.  Now, as excitement builds for the 2025 edition – taking place at the NEC from 16th – 18th September – the show organisers have confirmed an unprecedented wave of fresh talent will be taking to the halls, including a host of never-before-seen brands, as well as many returning to the fold after time away.
The industry has spoken, and the message is clear: Glee is the must-attend event for garden retail.

Matthew Mein, Glee Event Director, said: “One of Glee’s greatest strengths has always been its ability to showcase newness. Garden retailers are increasingly looking for ways to differentiate from the high street and offer something truly unique to their customers. That starts by sourcing fresh, exciting products that give people a reason to keep coming back. Every new brand at Glee represents an opportunity to spark that journey of discovery for both the buyer and the end customer.
“It’s also fantastic to see so many well-known names returning to Glee this year. There’s been a real shift in sentiment as the industry noise around Glee’s value grows louder with each edition. For many, the fear of missing out has become too big to ignore, and our growing exhibitor base is testament to that.”

A raft of new brands have already signed up for 2025, including many that have never exhibited at any trade event before. This injection of fresh ideas, innovations and creativity means buyers will have more choice and inspiration than ever before.
Among those confirmed are A Little Bird Company, Biolan Oy, Buzz Into Beekeeping, Coffee King Ltd, Donkey Works Ltd, Einhell UK, FENTO Knee Protection, Grow-Genius Ltd, Hoppy Pets Ltd, Inspirational Gifting Ltd, James C Brett, John Cotton Group Ltd, Kefi Textiles Ltd, Kirsty Todd Illustration, Long Clawson Dairy, Mediterranean Pottery, Nisa Retail, Paper High, Smoked Bishop, Sowvital, Spike Innovations Ltd, The Amazing Chocolate Workshop, The Evergreen Agency, The Happy Garden Ltd, Twisted Vanilla Ltd, Visions Innovation Co., Ltd., Welford Trading Inc, Yolo Inc 1  – to name but a few.

Alongside the impressive number of newcomers, Glee 2025 will also see a raft of returning names, some for the first time in several years, a further endorsement of the event’s growing momentum and reach.These include a wide spectrum of suppliers from garden care and machinery to outdoor leisure, gifts, seeds, and retail solutions, all eager to reconnect with the UK garden retail sector. 2025 returning brands include Andermatt, Anglo Eastern Trading, EP Barrus Ltd, Handy Distribution, Gorse Lodge Ltd, Kings Seeds, Leisure Grow, Monty Miracle, NedFox Ltd, SBM Life Science Ltd, Sincere UK Ltd, Sound Leisure Ltd, and The Helping Hand Company and Thompson and Morgan.
To find out more about all of these brands – plus many more confirmed for Glee 2025 - visit the exhibitor area at www.gleebirmingham.com

Glee 2025 promises garden buyers an unrivalled opportunity to discover an exceptional mix of new, returning and long-standing exhibitors. From fresh innovation to trusted favourites, the show is the ultimate destination to explore the latest products, connect with industry leaders, and gain valuable insights into emerging trends. Make sure to mark your diaries for 16th–18th September 2025 and be part of the event that continues to define the future of garden retail.
For more information or to register your interest in exhibiting, visit www.gleebirmingham.com or call +44 (0)203 3545 9752.