Doff Portland, one of the UK’s leading manufacturers of garden care products, has launched a new exclusive programme to support independent garden centres.

The Doff VIP Club recognises and rewards both new and existing retail partners who commit to a qualifying level of stock, offering exclusive benefits designed to enhance in-store performance and the shopper experience.

 Doff is one of the UK’s leading manufacturers of sustainable garden care products and the only UK manufacturer of slug control pellets.

The company produces a range of branded and private label products for major retailers across the UK and EU, having been awarded a King’s Award for International Trade. These brands include Doff, Portland Garden, Power Up, and Pest-Stop.

Members of the VIP Club will gain access to a bespoke suite of point of sale (POS) materials to enhance shelf visibility and improve both shopper navigation and customer experience.

In addition to the POS material, VIP Club members are also package identified as 'chosen retailers' by Doff.

The programme underlines Doff Portland’s ongoing commitment to the independent garden centre community, offering tangible support to help retailers drive sales, strengthen customer loyalty and grow their business.

Commenting on the VIP Club launch, Kim Huynh, head of marketing at Doff Portland, said, “It’s fantastic to launch our new, exclusive programme and support independent garden centres across the UK in improving their in-store experience.

“Our solutions help cut through the noise, making it easier for customers to find what they need, while simultaneously positioning retailers as reliable sources for garden care essentials."

Doff is part of the Pelsis Group, a leading global manufacturer and supplier of specialist brands in the pest and garden care sectors.

For more information about the Doff VIP Club, or to enquire about joining, please visit https://doff.co.uk/contact-us/