Depending upon whom you talk to, AW2017 was either a really good or a really bad year for firewood sales.
Demand for good quality firewood was high, as we experienced plenty of cold weather days with frequent flurries of snow showers, combined with a growing trend towards wood fired stoves as a secondary heat source and recognition of the benefits of ‘Ready to Burn’ firewood with a low level of moisture.
Nonetheless wet weather early in the season meant that many suppliers had difficulties in getting their equipment into the forests, frequent rough seas made docking containers difficult and the UK logistical network struggled with the snow and ice and therefore overall supply was restricted.
This perfect storm of high demand and low supply meant that stockists who had not anticipated the problems were left with bare shelves and unfulfilled potential, within a product range that typically features as a top 10 autumn winter SKU that drives consumers into your stores.
During this time White Horse Wholesale experienced no such problems. With a long established and robust supply chain and anticipation of the potential supply issues, summer 2017 was spent stockpiling high quality wood and understanding the demand schedules of our wholesale customers, both large and small.
For AW2018 White Horse Wholesale has the potential to provide up to 25 containers of bagged wood a week, with all the benefits of dealing with a UK business with proven products, infrastructure, warehousing and supply chain.
The EcoBlaze range of products now has a firm footing in the market, with consumers loyal to the brand due to the high-quality products and competitive pricing. Now is the time to consider whether you can utilise available space by stocking winter fuels in your garden centre, to ensure you ringfence your autumn winter pricing and supply with a proven brand in the marketplace and to maximise your sales potential in this growing area of the market.

www.whitehorsewholesale.co.uk