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Year on year, eCommerce sales continue to surge as more of us swap the high street in favour of shopping online from the comfort of our homes. This trend has only been exacerbated in recent months, as the pandemic and subsequent lockdowns meant more shoppers than ever were encouraged to buy online. Spending more time at home pushed many of us to tackle those DIY to do lists.
This resulted in a growth of almost 50% in online sales of home and garden retail products compared to the year before. Whilst any boost in sales is a real positive for businesses, an increase in online deliveries inevitably raises the problem of one of retail’s biggest headaches - returns.
From gardening tools to revolutionary new product designs, too often those behind the original design forget to ensure their intellectual property is protected, says Adam Turley, Intellectual Property specialist at Baines Wilson LLP.
The effects of doing so can have tremendous consequences on businesses financially, as well as rendering the benefits of originality virtually invisible. Knowing how to protect and maximise your intellectual property, particularly within the garden trade, ensuring that it is solely you and your team who reap the rewards of your creation, is fundamental.
Whether beginners or professionals, customers often turn to gardening books for horticultural advice and inspiration. Make sure you stock a good variety of gardening books for different needs and market the relevant products alongside them to maximise sales. Here's our pick of the latest gardening books on the market…
The Inspired Houseplant, by Jean Stearns (Sasquatch, RRP £22.99)
Jen Stearns is the owner of Urban Sprouts, a speciality house plant store. Jen has a background in urban agriculture and small business operations and has spent the last four years helping her customers learn to pick and care for indoor plants in the Pacific Northwest. She lives in Renton, Washington.