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Historic Glasshouse and Greenhouse manufacturer Hartley Botanic is experiencing a renewed demand from homeowners in their beautiful, handmade Greenhouses during lockdown, as the benefit of being more self-sufficient and ‘growing your own’ is thrown sharply into focus. The Lancashire-based business, which has been operating since 1938, has experienced a c.35 percent increase in customers citing ‘growing their own’ as the primary reason they want to invest in a Glasshouse or Greenhouse since lockdown, with customers saying they ‘never want to be caught out like this again.’ To meet the growing demand of homeowners desperate for a Hartley Botanic, the manufacturer has launched same-day ‘virtual home visits’ to help speed-up the planning of customer orders and prevent a backlog once production starts again.
In normal times, Hartley Botanic finds that somewhere between 10 and 15 percent of customers cite growing their own as the primary reason for buying a Glasshouse of Greenhouse, but since lockdown, this has increased substantially. More customers than ever are purchasing a Greenhouse with becoming self-sufficient being the primary driver. In addition, a number Hartley Botanic customers who already own a Greenhouse, are making use of their beautiful garden structure as an alternative space to while away the hours.
Tom Barry, Managing Director of Hartley Botanic said; “It is probably decades since we have seen such an interest in growing your own and becoming more self-sufficient amongst those interested in our Greenhouses. The current experience is clearly changing consumers’ thinking, approach and priorities. Being able to produce your own food taps into the most basic of human needs. Ultimately, for many people ‘growing their own’ is the right choice for their own health and wellbeing, allowing them to feel more secure.”
To help deal with increased lockdown demand, the manufacturer has launched same-day ‘virtual home visits.’ The new service will allow the Greenhouse experts at Hartley Botanic to view homeowners’ gardens remotely – providing advice on Greenhouse location and important considerations when it comes to installation and maintenance. Hartley Botanic will have the ability to visit homeowners in their gardens on the same day, speeding up the ordering process.
For more information about Hartley Botanic’s ‘virtual home visits’, please visit: https://hartley-botanic.co.uk/customer-update-launching-new-virtual-sales-support-customers/
All Hartley Botanic’s Glasshouses and Greenhouses are handmade, bespoke and made to order. Customers interested in purchasing a Hartley Botanic Greenhouse should visit: http://www.hartley-botanic.co.uk or call 01457 819 155 for more information.
Unrivalled. Unparalleled. Unique. There are Glasshouses, and there are Hartley Botanic Glasshouses. Combining inspired design with enduring quality, nothing quite enhances your garden like a Hartley Botanic. The manufacturer prides itself on five key pillars of service which sets it apart:
1. Beauty and elegance
The incomparable range of simply beautiful and elegant structures means Hartley Botanic can create designs that are distinctive and unique. The Victorian, Heritage and Modern Glasshouse ranges, means customers don’t have to go anywhere else to find the widest range of beautifully crafted, high-quality Glasshouses.
2. Structurally superior
Every Hartley Botanic Glasshouse is handmade in the North of England to customers’ exact requirements. They are made of the finest materials with unparalleled durability, safety and beauty. All of their sections have a structural purpose. They never take short cuts by ‘sticking’ aluminium to glass for aesthetic reasons. They are so confident of the structural integrity of their Greenhouses; they offer a 30 year Lifetime Guarantee.
3. A reputation beyond compare
Hartley Botanic’s brand heritage and reputation has been built on trust for over 80 years. Hartley Botanic has earned an unrivalled reputation for crafting the finest Glasshouses and Greenhouses money can buy through the very highest standards of hard-won experience, craftsmanship and service.
4. Unrivalled knowledge and expertise
With a wealth of knowledge and expertise built into every Hartley Botanic Glasshouse, generations of customers have put their trust in the hands of the manufacturer’s expert, time served, highly skilled craftsmen. Hartley Botanic creates Glasshouses of distinction from decades of knowledge and care.
5. Exceptional delivery of service
Once an order has been handmade to customers’ personal requirements, and to Hartley Botanic’s exacting standards, the delivery and installation will be exceptional. The proud team at Hartley Botanic are there to ensure the process runs smoothly, providing customers with the information they need and keeping them up to date throughout.