DK Tools Limited and their Amtech brand, has been identified and selected by The Telegraph Business Club for their senior business community, as one of fifteen cross-industry companies to watch out for in 2020.

The Telegraph Business Club provides engaging and informative content that offers interesting insights into the strategic levers that drive success. The use of mini-documentary films about companies and key people, creates compelling viewing for a senior business community with a global footprint.

The Telegraph expressed an interest in creating a short film about DK Tools, when one of their research team came across the Amtech stand at the Spring Fair Trade show event, earlier in the year. After some initial probing into their brand and product proposition, the team were further intrigued with the fact that DK Tools had identified a gap in the DIY market and had begun acting on their evaluation of key industry insights.

Targeting both Millennials and Generation Z with a simplified and more personalised brand experience, was key to DK Tools addressing key barriers-to-purchase. Furthermore, acting on insights relating to consumer purchase drivers, such as, quality, value and range, essentially helped the business evolve the Amtech brand, into an entry-level DIY juggernaut.

Director, Ishan Kalra comments:

“I’m absolutely delighted that our value proposition has been identified as a sector innovator and I look forward to sharing our success story, with ourAmtech Spring Fair Stand network of wholesale and retail distributers”

National Account Manager, Chris Mahon comments:

The Telegraph piece both amplifies and demonstrates our expertise in using industry insights in a compelling way. This targeted approach is also reflected in the way we work with national retailers, who are essentially looking for a supplier that can meet their objectives with excellence delivered, end-to-end.

Head of Marketing, Ricky Johal comments:

“This endorsement from The Telegraph is rich reward for our investment in developing and delivering an insight-driven brand, that bridges the generational skills gap in DIY and disrupts shopper missions with a positive path-to-purchase, across both physical and digital touch-points”

DK Tools will be exhibiting their range of Amtech tools for the home, garage and garden at the 2020 Spring Fair Trade show, in the Everyday sector in Hall 9-10. The Amtech stand (9H51) will also feature the launch of their new gardening range.

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