With margins of +140% on high ticket items that cost the retailer virtually nothing to stock, this was something we really wanted to find more out about. So to find out how they do this Garden Trade Specialist interviewed WhatShed.co.uk, the UKs most authoritative website on garden buildings.
Whether you have acres of land, a modest balcony, or something in between, Forest Garden has the perfect product within its newly launched 2018 range to help you to create a beautiful outside space, that is on trend, practical and beautiful.
For those with plenty of space to play with, Forest has developed a range of gazebos that will help you to make the most of your land. With the appeal of alfresco living continuing to grow, Forest Garden’s newly launched collection of premium, round timber gazebos will create the perfect setting for open air entertaining and alfresco dining, no matter what the season. Being immersed within the landscape, the gazebos allow you to make the most of the garden all year long.
The new collection includes the Hexagonal Garden Gazebo, which is available in four sizes - from a compact 3m to a spacious 4.7m. The smaller models provide a stylish, compact shelter come rain or shine, whilst the largest will accommodate up to 19 adults, effectively bringing the inside outdoors, and dramatically increasing your living space.
For people who are fully embracing the outdoors, a luxurious hot tub is an essential, and the Square Garden Gazebo is the perfect setting for it! At 3.5m, it is perfectly proportioned to fit most sizes of hot tub and provides shelter and privacy whilst you relax.
An alternative, for those looking for a striking structure under which to dine and entertain, is the Dining Pergola, available with or without panels, or the Venetian Pavilion, which boasts a uniquely designed roof structure which lets light in but keeps rain out.
If space is limited, Forest Garden has the perfect solution for all of those items that still need a home, even if there is not much room. 2018, in fact, is truly embracing the small garden as it has been found that garden sizes continue to shrink. So too, then, must garden storage. The new range of small storage from Forest provides all the practicality of a shed, whist being compact enough for the smallest of spaces. Within the range are a number of options, from the Shiplap Small Garden Store, which is ideal for storing wellies, dog leads and toys, to the Large Outdoor Store, which can hold bikes, lawnmowers and BBQs.
Other items within the range include the larger Shiplap Garden Store, featuring Tongue & Groove panels and a practical and versatile Garden Storage Box. This range really does prove that good things come in small packages!
A trend that everyone can embrace, whether your garden is small or large, is the re-wilding of the garden. This has been predicted by many industry experts to be very popular this year, as people move away from straight, regimented lines, towards a more naturalistic approach to design. This reflects the way in which gardeners are more concerned with the environment and working with nature, rather than against it. The new Plant Ladder Display from Forest ties in beautifully with this trend, with its rustic design and compact size providing the perfect setting for a tumbling display of blooms and foliage, even if your countryside retreat is really a city centre balcony!
The new Windsor Planter range from Forest Garden is also ideal for adding a rustic twist to your planting, thanks to its rough sawn timber construction. Available in three sizes, they each come complete with shelf and liner and can be used as an attractive garden divide.
All Forest Garden products are designed at the company’s Worcestershire head office. The majority of the timber used is grown and felled from managed UK forests across Scotland and Wales and cut and processed at the company’s sawmill. From there the timber is taken to the Forest manufacturing operation in Worcestershire.
To ensure the longevity of products they are all professionally treated. Dip treated products have a 10-year anti-rot guarantee. Premium pressure treated ranges carry a 15-year anti-rot guarantee.